fbpx
Campaign Middle East
العربية
AdvertisingCreativeFeaturedMarketingThe Work
Shantelle Nagarajan
posted on

Egypt’s Tie House picks former pro-footballer Zidan for latest campaign

Shantelle Nagarajan
posted on

Mohamed Zidan features in Tie House's 30-year anniversary campaign, showcasing the brand's versatile collection through changing scenarios.

ZidanA still from Tie House's latest campaign.

Tie House, a top men’s fashion brand based in Egypt, has launched a campaign featuring former professional footballer Mohamed Zidan to celebrate its 30-year anniversary.

The campaign follows Zidan taking on multiple everyday characters with subtle visual transformations, to depict how Tie House suits all lifestyles, from celebrity to everyday living. “We wanted to bridge the gap between celebrity appeal and everyday relatability,” said Mohamed Anwar, Executive Creative Director and CEO, RACK Advertising Agency.

“The insight was simple: when you wear Tie House, you can play any role with style,” Anwar explained.

The idea was to show that even a globally recognised footballer can effortlessly


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
Tags:AdvertisingCampaignfashionMohamed AnwarMohamed ZidanRACK Advertising AgencyRACK EgyptThe WorkTie House
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
All posts byShantelle Nagarajan

You Might Also Like