Scene is a new platform designed for today’s fast-scrolling audiences, delivering a new approach to Arab storytelling through micro-drama, and is launching this month. The application will be in Arabic and will have subtitles in multiple languages.
The concept behind Scene aligns with the growing trend across various industries towards quick, impactful visuals such as Tiktok, Reels, and YouTube shorts. Nowadays, the average user spends around four hours per day scrolling across various social media platforms. Scene introduces a cinematic series crafted around 50 -episode arcs with each vertical episode just one minute long aimed towards a generation that’s always on the move.
But unlike generic short-form content, Scene delivers tightly scripted drama, featuring your favorite celebrities alongside the region’s freshest rising stars.
Born in Lebanon, Scene is set to expand across the Arab world, turning a shared creative vision into reality. The platform is partnering with producers throughout the region to create premium, culturally resonant content that redefines storytelling for the mobile generation.
Additionally, advertisers can choose to have their ads featured in-app between episodes, or partner with Scene’s production team to create organic product placements that will blended within the storyline in a subtle and natural way.
