fbpx
AdvertisingCreativeFeaturedMarketingNews

Shakira named brand ambassador for Epson in META-CWA region

Epson has picked Shakira as its official brand ambassador for the region for a range of initiatives that champion youth, creativity and innovation.

ShakiraShakira is the new official ambassador for Epson META-CWA.

Epson has named international music icon Shakira as the new official ambassador for its Middle East, Türkiye, Africa, Central and West Asia (META-CWA) region.

Epson says its strategic partnership with Shakira supports its goal of making technology accessible and sustainable. Known worldwide as a musician, entrepreneur, innovator, and mother, Shakira reflects the brand’s mission to empower people through visual and printing solutions.

Furthermore, Epson also claims this partnership underscores its commitment to fostering innovation, empowerment, and entrepreneurship across the globe.

At schools and in small offices, in classrooms and at kitchen tables, Epson claims its tools have quietly


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.