In the bustling world of digital marketing, influencer marketing has emerged as a powerful strategy, weaving together brands and audiences through the authentic voices of social media personalities. This is especially true in the Middle East, where social media penetration is among the highest globally and Dubai often serves as a regional hub for digital innovation and marketing events.
Yet behind the glamour of perfectly curated posts and viral videos lies a complex web of unseen labour, creativity, and strategic planning. For brands and communications professionals aiming to leverage this potent tool, understanding the influencer’s journey is crucial. This insight is not only important
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