Atlantis, The Palm unveiled A World Away, created to reshape perceptions, spark imagination, and reignite global awareness. The campaign positions the hotel as far more than a holiday destination and instead, as a destination filled with energy, wonder, and emotion.
The campaign didn’t target a traditional demographic, but a mindset: those who crave bold, epic experiences and aren’t afraid to dive headfirst into the unknown.
“Since 2017, we’ve been obsessed with one thing: turning every holiday into an epic story worth telling. That’s where “A World Away” comes in. It’s not just about a getaway. It’s an invitation to leave the ordinary behind and dive headfirst into ene
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