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Shantelle Nagarajan

posted on Jun. 26, 2025 at 3:43 pm

Disney’s Abu Dhabi theme park: Tech, media & telecom implications

Shantelle Nagarajan

posted on Jun. 26, 2025 at 3:43 pm

Deloitte's Allan Roenn writes on how Disney’s Abu Dhabi theme park illustrate how TMT trends converge to create a next-generation consumer experience.

Disney Theme Park Resort Yas Island Abu Dhabi

Disney Theme Park Resort Yas Island Abu Dhabi

Walt Disney Co.’s plan to open a new theme park in Abu Dhabi signals more than a splashy expansion. It highlights key trends shaping the Technology, Media & Telecom (TMT) sector.

This move combines cutting-edge immersive experiences, a savvy cross-platform IP strategy, robust digital infrastructure, and bold content globalisation. For TMT leaders, Disney’s venture offers a case study in leveraging innovation and global reach to delight consumers and drive growth.
Immersive, tech-enabled experiences
Today’s consumers crave immersive experiences that blend physical and digital realms. Disney’s parks have always been about “magic,” but now that magic is increasingly tech-powered.

Think au

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Tags:Abu Dhabi Allan Roenn Deloitte Middle East Disney immersive experiences IP strategy media technology telecom TMT sector

the authorShantelle Nagarajan

Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.