Sony Middle East and Africa has appointed Ruder Finn Atteline, to manage its regional PR communications mandate across the Middle East.
The global integrated marketing and communications consultancy and the MENA arm of the Ruder Finn group will lead strategic PR communications for Sony’s consumer electronics division, covering Saudi Arabia, UAE, Qatar, Kuwait, Bahrain, Oman and Egypt.
This includes handling Sony’s BRAVIA televisions, home audio systems, advanced digital imaging products, audio solutions such as the newly expanded ULT Power Sound series, and the INZONE range.
The partnership follows Ruder Finn Atteline’s recent brand refresh and strategic senior appointments.
“Sony is a brand tha
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
