Papa Johns has unveiled its first-ever Croissant Pizza, a new product offering that aims to bring ‘something fresh and exciting to the QSR (quick service restaurant) category.’
The product first launched globally in the UAE, with a 360 marketing campaign which includes out-of-home (OOH) roll-out, in-store, social media, PR, and CRM.
The brand designed the product to jump on the global food trend of croissant mashups in food culture. Chris Lyn-Sue, SVP Managing Director of International at Papa Johns gives Campaign Middle East the exclusive on the marketing strategy behind the launch.
“Croissant Pizza reflects everything we believe in as a brand: bold innovation, a deep respect for cra
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