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Emma Campbell is Chair judge at Campaign’s Agency of The Year Middle East awards

This year, Emma Campbell, Sector Marketing Director - Strategic Marketing & Communications at DCT Abu Dhabi, is Chair judge at Campaign's Agency of the Year Middle East awards. She shares why the awards are an important benchmark of success and explains how to craft a stand-out entry.

Campbell

Department of Culture and Tourism (DCT) – Abu Dhabi’s Emma Campbell, has been named Chair of judges for the 2025 edition of Campaign’s Agency of The Year Middle East (AOTYME) awards.

With more than 20 years of experience across various sectors, Campbell currently leads sector marketing for Tourism and Culture at the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), where she develops and executes strategic marketing initiatives to promote the emirate’s diverse tourism and cultural offerings to global audiences.

As Chair judge, Campbell says the true strength of the AOTYME awards lies in its recognition of regional agencies’ hard work – backed by business outcomes.
“I think th


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.