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posted on Jun. 20, 2025 at 5:45 pmJun 21, 2025

Here’s a front row seat to what the industry is talking about at Cannes Lions 2025

posted on Jun. 20, 2025 at 5:45 pmJun 21, 2025

Campaign Middle East is on the ground at Cannes Lions 2025 with exclusive interviews and insights from industry leaders.

Here's a front row seat of what the industry is talking about at Cannes Lions 2025

Campaign Middle East reports live from Cannes Lions 2025, covering key conversations, exclusive interviews, and on-the-ground insights from industry leaders shaping the future of advertising, media, and marketing.
Across the week, our team is speaking with regional and global leaders, attending panel discussions, and spotlighting emerging trends —from purpose-driven creativity to AI-powered campaigns. Here are all the sharp insights, real-time reflections and unfiltered takes from the Croisette.
Through Day 1 at Cannes Lions, Campaign Middle East interviewed:

Ali Rez, Chief Creative Officer at Impact BBDO
Mike Khouri, CEO of Independent Agency of the Year-winning Tactical;
Matt M

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the authorHiba Faisal

Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on influencer marketing and the luxury industry, and is also tasked with the brand’s social media presence. Alongside her daily reportage, she produces and edits video content for Campaign’s digital platforms — including Reels, interviews, and behind-the-scenes features. She specialises in capturing how brands build emotional connections with their audiences by prioritising relevance and authenticity through co-creation and storytelling.