The excitement of winning a client never gets old. Whether it’s a global brand, a local powerhouse, or a startup with ambition, that pitch win is a moment of pride – the culmination of strategic thinking, creative firepower and teamwork. But after the confetti settles, the real work begins. Winning the pitch lays the foundation – but what you build on it defines the partnership.
A new client win isn’t just a moment of victory; it’s the start of building an enduring brand partnership – one rooted in trust, shared ambition and mutual respect.
Here are seven action points that I strongly believe in for delivering a successful and long-term client/
agency onboarding.
From celebrations to c
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