The Cannes Lions International Festival of Creativity 2025 is off to a flyer – and if Day 1 of the five-day festival is anything to go by, it has all the makings of another ‘best ever’ since it found its permanent home in Côte d’Azur, Cannes in 1984.
Setting the pace for the year ahead, the first day came to life with inspiring keynotes, informative panel discussions and the Middle East region’s first Gold metal cat of 2025. True it’s representation of the region on the global stage, Campaign Middle East was in the thick of it all.
To answer the most pertinent question: Who won what? As it stands, at the end of Day 1, agencies from the Middle East have officially been conferred seven
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