The Cannes Lions Festival of Creativity is in full swing for its 2025 iteration, with thousands of creatives and advertising flocking to the city’s Palais des Festivals et des Congrès for a week of celebrating creativity within the advertising industry.
The Middle East has shown up in full force, with strong entries to the Festival’s broad range of categories.
43 campaigns from regional shops have made it to the shortlists across 17 categories. Here’s a breakdown of the campaigns up for a chance of walking away with a metal cat:
Waterstones: Read Better – FP7 McCann, Dubai
Photo courtesy: Cannes Lions International Festival of Creativit
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