From top: Saatchi & Saatchi Middle East; TBWA.Saatchi & Saatchi’s Middle East network took the top spot for Network of the Year (Middle East and Africa) 2024 as a Silver winner at this year’s Campaign Global Agency of the Year Awards.
The network posted a notable 32 per cent year-on-year growth in 2024, underpinned by a disciplined return to fundamentals and a focus on integration.
The Publicis Groupe’s network’s “Power of One” model – connecting strategy, creative, and execution under a single point of contact – has become a core part of its pitch and delivery. Its Dubai, Riyadh and Doha offices showed steady progress and consistent creative performance – account wins in 2024 included Pfizer, Subway and Amazon.
Internally, the
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
