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Wellness is luxury

Marketers representing The Ritz-Carlton Dubai, Palazzo Versace Dubai, Anantara Santorini Abu Dhabi, Rosewood Hotel Jeddah and Waldorf Astoria Cairo Heliopolis talk to Campaign Middle East about a key facet driving the future of luxury hospitality marketing.

Leaders talk about a the key facet driving the future of luxury hospitality marketing in the region - wellness.Earle Enriquez, Marketing, PR and Communications Manager, Anantara Santorini Abu Dhabi, Rana Eid, Director of Marketing and Communications, The Ritz-Carlton Dubai, Azzah AlGhamdi, Marketing Manager, Rosewood Hotel Jeddah, Gaurav Arora, Senior Marketing and Communications Manager, Palazzo Versace Dubai, Nehal Fahim, Director of Marketing and Communications, Waldorf Astoria Cairo Heliopolis.

Wellness is no longer a side quest within the premium luxury hospitality marketing landscape; it is, in fact, having its main character moment.
This is being driven by consumer appetite for holistic, meaningful escapes, which is an evident shift from ‘Instagrammable’ escapades to balanced, transformative and rejuvenating experiences that feel exclusive.
For the discerning traveller – especially ultra-high net-worth individuals (UHNWIs) and high net-worth individuals (HNWIs) – wellness isn’t just a trend. It has become a non-negotiable lifestyle and a mandatory aspect of expected hospitality experiences.  
Campaign Middle East speaks to luxury hospitality marketers who comment o


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the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on influencer marketing and the luxury industry, and is also tasked with the brand’s social media presence. Alongside her daily reportage, she produces and edits video content for Campaign’s digital platforms — including Reels, interviews, and behind-the-scenes features. She specialises in capturing how brands build emotional connections with their audiences by prioritising relevance and authenticity through co-creation and storytelling.