ICON has led the creative development and production for the official launch campaign of the new Visit Sharjah brand under the Sharjah Commerce & Tourism Development Authority (SCTDA), unveiling a cinematic visual identity across TV, digital and out-of-home platforms.
The campaign aims to spotlight the emirate’s breadth of tourism offerings through a central film and an expansive suite of location-based content. Built around six thematic pillars – Nature & Wildlife, Adventure, Leisure & Entertainment, Arts & Culture, Food and Heritage – the integrated campaign was designed to resonate with audiences across regional and international markets.
At the heart of the campaign is a
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