Jean-Pierre Tannous, COO, Middle East Media Services (MEMS).Digital transformation has touched almost every aspect of our lives, from how we communicate to how we shop, learn and stay informed. Yet, among all forms of content, video remains the most powerful and engaging medium. Whether it’s short-form clips on social media or long-form episodic series, video content continues to shape consumer behaviour, influence cultural identity and define our social footprint.
What started as scheduled programming on a single TV screen has now evolved into an always-on, multi-device experience that caters to every viewer’s personal preferences. The transformation of television and video is not only about technology – it’s about how people interact with conten
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