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Campaign Middle East
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Anup Oommen
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‘Not everything can be marketed and that’s okay’

Anup Oommen
posted on

LEVA Marketing Management's Anmar Theeb explains why what's marketed can't fix a flawed product  and it shouldn't try to and why true success starts with honesty, alignment, and building something worth marketing.

Anmar Theeb, Founder and Managing Director, LEVA Marketing ManagementAnmar Theeb, Founder and Managing Director, LEVA Marketing Management

In the fast-paced world of marketing, one myth has persisted longer than most: that with the right campaign, creative spin, or storytelling techniques anything can be sold. It’s an appealing notion and one that fuels countless product launches, rebrands, and bold advertising budgets.

But the truth is, even the most innovative and data informed marketing efforts can’t rescue a product that doesn’t address real customer pain points or offer a clear, compelling value proposition.

We’ve seen it time and again: flashy tech and lifestyle launches that flop not due to poor storytelling, but a lack of substance behind it.
The real issue: It’s not always what’s marketed
While marketi


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Tags:AdvertisingalignmentAnmar TheebawarenessCampaignconnectingEngagementhonestyLEVA Marketing ManagementmarketingproductSalessellingtacticstruth
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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