fbpx
FeaturedMarketingOpinion

Alive > Automated: The case for living brands in the age of artificial everything

All About Brands' Mark Rollinson calls for living brands — ones that evolve, and, above all, feel. These aren’t just businesses with clever slogans. They listen and reflect the realities of the people they serve.

Mark Rollinson, Chairman, All About Brands on AI and living brandsMark Rollinson, Chairman, All About Brands

Albert Einstein once said, “The intuitive mind is a sacred gift and the rational mind is a faithful servant.” Intuition – that unexplainable gut feeling, the spark that seems to come from nowhere – is central to human creativity. It can’t be reasoned or replicated. It’s not efficient or logical. But it’s often where our best ideas come from.

In a world shaped by automation and algorithms, something is getting lost: the human voice. AI can mimic human creativity, analyse data, and generate content with remarkable speed – but it doesn’t dream or feel. It can assist, enhance, even surprise – but it can’t create meaning. That remains a deeply human act.

This isn’t a


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.