
Aramco has retained the top spot on the list of the Middle East’s most valuable brands, while e& has emerged as the world’s fastest-growing brand, with its value soaring 701 per cent to $15.3bn after consolidating the brand architecture under a unified identity.
The rankings were shared in the latest Brand Finance Middle East 150 2025 report, which reflects impressive brand value growth across the Middle East region, establishing Saudi Arabia and the UAE as regional leaders.
For the sixth consecutive year, Aramco – which touts brand value at $41.7bn – retained its position as the most valuable brand in the Middle East. ADNOC, which has seen its value rise 25 per cent year-on-year
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