The UAE is known for its unique skyline, luxury resorts and larger-than-life attractions. But recently, the country has been shifting gear, putting sustainable tourism at the heart of its hospitality and travel industries. Abu Dhabi, in particular, is leading the charge with big plans to grow its visitor numbers while keeping things eco-friendly. And the media has a role to play in making sure these efforts don’t go unnoticed.
Abu Dhabi isn’t just looking to bring in more tourists; it wants to do so in a way that benefits both the environment and the local community. The Emirate’s Tourism Strategy 2030 aims to increase visitor numbers from nearly 24 million in 2023 to 39.3 million by
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