A still from the hero video of Daftra's latest campaign. Daftra, an Saudi-based ERP platform, has launched its first official brand awareness campaign to reintroduce itself not just as a finance tool, but as a comprehensive, end-to-end business management solution.
Developed in partnership with Kijamii, the campaign aims to reshape public perception and drive awareness of Daftra’s full capabilities across sales, invoicing, HR, inventory, and beyond.
The strategy was built around a core insight: while Daftra had strong brand equity in the finance category, many potential users weren’t aware of the full range of tools available on the platform. To bridge that gap, the campaign focused on relatable personas and everyday business scenarios,
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