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Crack, sip, repeat: Strategy behind Costa Coffee, Chunk’s dreamshake collab

It marks a first for both brands; Costa Coffee’s first-ever collaborative drink drop in the UAE, and Chunk’s debut into drinks.

Costa and Chunk

In every office, there’s that familiar routine – grabbing a cup of coffee, or waiting for someone to say, “Should we get something sweet?” With the Costa Coffee and Chunk collaboration, you no longer have to pick between the two.
This isn’t just another new menu item. It marks a first for both brands: Costa Coffee’s first-ever collaborative drink drop in the UAE and Chunk’s debut into drinks. Together they released two limited edition Dreamshakes.

The partnership aims to drive brand awareness, trial, and entry into new consumer segments, especially Gen Z.

“By bringing these two worlds together, we’re opening the door to new segments and giving our current customers somethi


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the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on influencer marketing and the luxury industry, and is also tasked with the brand’s social media presence. Alongside her daily reportage, she produces and edits video content for Campaign’s digital platforms — including Reels, interviews, and behind-the-scenes features. She specialises in capturing how brands build emotional connections with their audiences by prioritising relevance and authenticity through co-creation and storytelling.