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posted on May. 14, 2025 at 9:30 amMay 14, 2025

Saudi’s Muir Textiles chooses PROVEN 360 as its marketing partner

posted on May. 14, 2025 at 9:30 amMay 14, 2025

With Muir Textiles setting its sights on the UAE, as well as the rest of the Middle East region, it has chosen PROVEN 360 for its tailored marketing strategies.

From left, Leandra Meintjes, CEO, PROVEN 360; and Lyritia Potgieter, Regional Director, Muir Textiles.

From left, Leandra Meintjes, CEO, PROVEN 360; and Lyritia Potgieter, Regional Director, Muir Textiles.

PROVEN 360, a fully integrated marketing consultancy in Saudi Arabia, has been chosen by Saudi Arabia’s Muir Textiles to lead marketing efforts for the heritage luxury textile brand.

With Muir Textiles setting its sights on the UAE, as well as the rest of the Middle East region, it has chosen PROVEN 360 for its tailored marketing strategies to help weave its legacy into the fabric of the region’s luxury linen market.

Lyritia Van Der Linde, Regional Director, Muir Textiles, said, “Partnering with PROVEN 360 marks an exciting new chapter for us. As we bring our heritage of craftsmanship and family tradition to the Middle East, we wanted a marketing partner who understands the importance of

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Tags:authenticity Leandra Meintjes Lyritia Van Der Linde marketing Middle East Muir Textiles Proven 360 Saudi Arabia storytelling

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.