“Our partnership with Advertima reflects our strategic ambition to shape the future of retail media in the region," said Arun Chandra Mohan, Chief Digital Officer at Majid Al Futtaim Retail.Majid Al Futtaim has announced a partnership between its retail media network, Precision Media, and Advertima, an AI-powered audience data solutions provider for in-store audiences.
As the owner to the exclusive rights to operate Carrefour in the UAE, Majid Al Futtaim aims to deliver a comprehensive omnichannel solution across Carrefour’s UAE grocery stores with this collaboration. Advertisers can now tap in to the power of digital media planning, activation, and measurement into physical stores in an effort to set a new standard for retail media engagement.
Carrefour has deployed Advertima’s Audience AI across its hypermarkets, with plans for further expansion across its UAE supermark
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