Consumer behaviour has long been a mystery for brands, marketers, and especially advertising agencies’ professionals; this is due to their inability to comprehend the reality of this complex human behavior fully.
For many years this marketing area has remained obscure and difficult to predict. It’s challenging to grasp the different dynamics that go into purchasing decisions. Among the questions that have puzzled marketing professionals are those related to how to draw targeted audiences to become customers or clients, how to reach and maintain a top-of-mind status, and the decision-making process that leads to these two results.
What attracts buyers to a product?
What puts a brand
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