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posted on Apr. 29, 2025 at 4:00 pmApr 29, 2025

Time is the currency of experiences

posted on Apr. 29, 2025 at 4:00 pmApr 29, 2025

MCH Global’s Uli Stanke shares how agentic AI and the experience paradox are shaping the future of experiential marketing.

Uli Stanke, Managing Director, MCH Global, Dubai on experiences

Uli Stanke, Managing Director, MCH Global, Dubai

In an era where time is increasingly precious, the rise of agentic artificial intelligence (AI) – intelligent systems that autonomously handle tasks, make decisions and adapt to real-time needs – will revolutionise how people live. By freeing individuals from mundane chores, agentic AI creates more opportunities for adventures, experiences, connection and engagement, generally, and also with brands.
Agentic AI is transforming daily life by taking on repetitive tasks that eat away at our time. For the everyday person, these systems can manage schedules, handle shopping lists, or even book travel itineraries, saving hours that would otherwise be spent on logistics.
Gartner predicts that by 2028, 15 per

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Tags:adventures agentic AI Artificial Intelligence Brand Experiences brands Connections consideration Engagement Experience Paradox Experiences Experiential Agencies experiential marketing marketing MCH global Uli Stanke

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.