Sahal Valliyot, Deputy Manager for Marketing and PR, Motivate Val Morgan.In today’s advertising landscape, cross-platform video measurement allows tracking of impressions across all screens and devices. As this capability evolves, marketers face an important question: Should all video impressions be weighted equally when evaluating campaign performance?
Imagine video advertising as a piece of music played across different venues. A symphony performed in a grand concert hall creates a fundamentally different experience from the same piece played through smartphone speakers. Similarly, video advertisements create varying levels of impact depending on their presentation environment.
As advertisers distribute their messages across multiple platforms, they must und
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