Regional furniture and home accessories retailer, Home Centre has launched a new campaign with an unconventional twist: turning other brands’ commercials into its own advertising platform.
Created by Publicis Middle East, the ‘There We Are’ campaign capitalises on a simple observation — Home Centre products appear across countless ads in the region, from food to fashion to homecare brands. Rather than producing new campaigns to showcase its vast 14,000-strong product range, Home Centre used strategically placed YouTube pre-roll ads to highlight when its furniture appears in upcoming commercials.
Each time a Home Centre item is spotted in another brand’s ad, viewers are greeted with a
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