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Anup Oommen
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SRMG Media Solutions, Phi partner to offer advertisers premium OOH

Anup Oommen
posted on

The partnership aims to accelerate Phi's exposure into countries where SMS has a strong footprint, while providing SMS's global advertising clients exclusive access to Phi’s expansive OOH inventory in the region..

SRMG PhiThe partnership will enable SMS to offer global brands access to Phi's OOH assets.

Recently launched SRMG Media Solutions (SMS), has entered into a strategic partnership with Phi, an out-of-home (OOH) media network and a subsidiary of Naif Alrajhi Investment.

The partnership aims to accelerate Phi’s exposure into countries where SRMG Media Solutions has a strong footprint, while providing SMS’s advertising clients with exclusive access to Phi’s premium and expansive OOH inventory.

Ziad Moussa, Managing Director of SRMG Media Solutions, said, “SRMG’s established presence in more than 30 countries positions us uniquely to drive significant growth for Phi. This partnership is a win-win for both parties. It allows us to introduce Phi’s innovative OOH solutions to a global a


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Tags:AdvertisingaudiobillboardsdigitalDigital out-of-homeDOOHEgyptexperiential mediaglobal advertisersKSAMaher BoulosmarketingmediaMoroccoNaif Alrajhi InvestmentOOHooh advertisingOut-of-homeOut-of-home advertisingoutdoor advertisingPhiPrintSMSSocial PlatformsSRMGSRMG Media SolutionsTVUAEZiad Moussa
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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