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Anup Oommen
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Create. appoints Business Lead, Creative Director and Social Executive Director

Anup Oommen
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The appointments are in line with the Create. vision to strengthen its creative leadership, accelerate the growth of its service offering and drive continued success across key markets.

From left, Mahmoud Shaban, Business Lead, Saudi Arabia; Yash Murthy, Executive Director, Social; and Wassim Olabi, Creative Director at Create.From left, Mahmoud Shaban, Business Lead, Saudi Arabia; Yash Murthy, Executive Director, Social; and Wassim Olabi, Creative Director at Create.

Create., which was named Campaign Middle East’s Digital Agency of the Year 2024, has appointed three new leaders to its team.
Mahmoud Shaban takes up the role of Business Lead, Saudi Arabia; Yash Murthy has been appointed Executive Director, Social; and Wassim Olabi has taken up the role of Creative Director at Create.
With 22 years of experience in brand, marketing and communications, Shaban has held leadership roles at agencies such as SuperUnion, Y&R, and ZenithOptimedia.

Mahmoud Shaban, Business Lead, Saudi Arabia, Create.
Shaban’s career spans both corporate leadership and consultancy, delivering strateg


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Tags:AdvertisingappointmentsBrandBusiness LeadcommunicationsCreateCreate GroupcreativeDigital AgencyExecutive DirectorMahmoud ShabanmarketingPRSaudi ArabiaSocialStagwell GroupStrategyWassim OlabiYash Murthy
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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