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Why ‘AI SEO’ is the future of discoverability

Leaders in Digital’s Dawn Kubicek talks about why AI SEO is the biggest missed opportunity in 2025

Leaders in Digital’s Dawn Kubicek talks about why AI SEO is the biggest missed opportunity in 2025

Tools like ChatGPT, Gemini, and Claude are empowering businesses to scale production, respond quickly to trends, and create new forms of customer interaction. With this shift comes a significant challenge: as more content floods the internet, how do we maintain quality, relevance, and trust?

Google’s March 2025 Core Update has made the answer clearer. It’s not about how fast you can publish – it’s about how helpful, human, and valuable your content really is.
AI SEO: Your shortcut to being found
Here’s the trick: AI SEO isn’t about churning out more content using AI tools. It’s about getting discovered within AI-powered search platforms – tools like ChatGPT, Gemini, and Perpl


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the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on influencer marketing and the luxury industry, and is also tasked with the brand’s social media presence. Alongside her daily reportage, she produces and edits video content for Campaign’s digital platforms — including Reels, interviews, and behind-the-scenes features. She specialises in capturing how brands build emotional connections with their audiences by prioritising relevance and authenticity through co-creation and storytelling.