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Uber partners with Aleph to launch Journey Ads in KSA

Uber has brought its Journey Ads advertising solutions to KSA, offering local brands a variety of targeting capabilities to drive ad results.

Uber adsA mock-up of Uber's Journey Ads.

Uber has launched its Journey Ads offering in Saudi Arabia. The expansion is supported by digital advertising solutions company Aleph, who will navigate the sales of the new advertising solutions to local brands and agencies.

Journey Ads aims to engage riders throughout their trip, from the moment they request a ride to the time they reach their destination. With the availability of this inventory, advertisers in Saudi Arabia can now engage with consumers through the Uber app.

Uber’s ad formats offer both static display ads and engaging video ads, enabling advertisers to drive awareness and engagement at key moments of consumer attention.

Advertisers also have the freedom to pick from


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.