Bridgestone MEA has launched a campaign in the UAE, Saudi Arabia, Egypt and Morocco that seeks to transform how parents approach child safety in cars.
The campaign film addresses a common phenomenon that ‘many parents believe that holding a child in their lap is as safe as using a child car seat’ and emphasises that ‘it’s not’. The work aims to make it clear that Bridgestone MEA understands a parents’ commitment to their children’s well-being.
As part of the campaign’s larger initiative, the mobility company is offering valuable insights on safety protocols and practical advice that can help create a safer and more informed environment.
“Our ‘Lap of Love’ campaign is not just
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