J Walter Thompson Entertainment spent two years making Her Story: The Female Revolution, which is now airing on BBC World News. Jaspar Shelbourne reflects on the creative process
From its very inception, everything about this production was massive – the subject matter, the timescale, our partners, the personalities in the documentary and, most excitingly, its potential for delivering on our goal of changing the conversation.
So massive that it was instantly obvious it wasn’t going to fit into a run of 30-second ads. It barely fits into four hours of documentary. It could take up 40 hours, if I’m honest.
When you are trying to create a global audit of where women are while introducing
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