Wallis Marketing wins Hyundai brief


South Korean motor company Hyundai has appointed Wallis Marketing Consultants as its public relations agency in Africa and Middle East.

The contract will see the agency handle the group’s media activity throughout the region, including the GCC and Levant, as well as North Africa and
parts of Sub-Saharan Africa.

“Hyundai is in a period of rapid expansion worldwide, both in the volume of cars we manufac-ture, and the range of models we offer worldwide,” said Jin (James) Kim, vice-president and head of Hyundai Africa and Middle East. “We are already the leading brand for passenger cars in the region, with strong sales throughout the region. As an independent agency with its roots in the region, Wallis offers us the combination of substance and regional knowledge to help us drive our continuing growth.”

Wallis Marketing Consultants was established in Dubai in 1999.