PHD has appointed its first associate director of digital data following Omnicom Media Group MENA’s recent integration of its specialist agencies.
David Barnes, former data director at MEC London, has been appointed to lead PHD’s Technology Solutions, consulting clients on data strategies and developing the agency’s programmatic offerings.
His appointment follows the restructure of OMG digital specialists Resolution, Annalect, Accuen and Fuse into the lead agencies OMD and PHD.
The network recently rolled out the ‘under one roof’ strategy in response to advertisers’ demand for integrated services.
Dimitri Metaxas, former managing director of Resolution, will oversee the integ
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
