Online retailer Souq.com has rolled out an online film to launch its new tagline ‘It’s yours’. Airing across the company’s digital channels, the film is the work of Good People and has been directed by Ali Ali.
The production company treated the brief more as a music video than a television commercial, with the film internationally relevant rather than focussed purely on the Middle East. The retailer recently raised $275 million to support its future growth.
Project It’s Yours
Client Souq.com
Production house Good People
Director Ali Ali
DOP Pierre Mouarkech
Producers Michel Abou Zeid, Cynthia Chammas
Editors Filip Malasek, Amr Rabee
Colouring Karim Mira
Post-production Lizard
Service producer Petra Ondrickova
