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posted on Dec. 05, 2024 at 10:15 amDec 5, 2024

7X, formerly Emirates Post Group, spoofs the marketing process in hilarious rebrand

posted on Dec. 05, 2024 at 10:15 amDec 5, 2024

Leaders at 7X, formerly Emirates Post Group, talk to Campaign Middle East about the objectives and effectiveness of combining humour, Emirati talent, and creative storytelling for 'The Maestro' campaign.

https://www.youtube.com/watch?v=WNnmUHzIKpw&list=PL-329OGNzglyza5QKaETUeKvQlqyeYHj6

7X, formerly known as Emirates Post Group, has launched its latest ‘The Maestro’ campaign, spoofing the creative process and taking a humorous route to communicate its recent rebrand to new audiences, particularly the youth in the region.

For this campaign, 7X has partnered with rising Emirati comedian Abdulla Almamari and Emirati artist Maitha Mohamed to get one point across, which in Mohamed’s words are, “People need to know that Emirates Post Group is not only rebranded to 7X, but that 7X is the parent company under which lie four entities, including Emirates Post, shipping and delivery services company EMX

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Tags:7X Abdulla Amamari creative effectiveness creative storytelling EDC emirates post Emirates Post Group EMX engagements FINTX humour impressions Maitha Mohamed Rebrand The Maestro viewership

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.