Dubai-based boutique agency Expression has been named the regional advertising partner for German airline Lufthansa.
The move follows the airline’s handing of its global advertising account to Kolle Rebbe, a Hamburg-based creative boutique agency, earlier this month, with Expression becoming the Middle East and North Africa partner in the global Lufthansa agency network. In total, five regional agencies form the core of the network tailored to handle Lufthansa globally. Through them, all of Lufthansa’s international markets will be handled either from Hamburg, New York, Tokyo, Shanghai, Dubai or New Delhi. The other agencies include MRM India, partners+napier in New York, and Ad-Comm in
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