I was invited by Campaign to write a similar article three years ago, predicting the trends for 2012. At the time I believed that production for online advertising would engulf production for television at a more rapid pace than has been the case. It is amazing how TV still holds the more prominent place. Yet we are happy to see new trends coming up and production companies riding the flow.
At the time I also felt that production companies lacked potency. Now I believe almost the opposite to be true. We have gained potency. And I say this specially because we have been han- dling the execution of fully integrated campaigns, not only the film part.
What distinguishes production in this regio
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