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16 industry experts to speak at Campaign’s OOH Breakfast Briefing

Your ticket gets you access to a morning packed with industry learnings where industry experts will answer top-of-mind questions about where the future of OOH advertising is heading.

The Campaign Breakfast Briefing: Out-Of-Home 2026 – Built For Impact is back on Friday, 21 November 2025 at the Metropolitan Hotel, Dubai, with a speaker lineup of 16 of the industry’s top experts on OOH, DOOH, programmatic, retail media and more.

The event agenda will address top-of-mind themes within the OOH industry with discussions on data, dynamic creative, cross-channel strategy, retail media, and more.

Some of the industry’s finest will take to the stage to outline the future of OOH advertising in the region, offering actionable solutions to challenges such as cutting through the creative clutter and the seamless integration of DOOH to achieve truly omnichannel marketing.

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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.