Ramsey Naja is CCO at JWT MEA
Lets talk about sex today. After all, that’s what creation is all about, right? In fact, I recall one creative outfit calling itself Boymeetsgirl – it’s true, I swear – so I’m not inventing anything new (regardless of the fact that the agency actually went bust soon after its, erm, conception). Now, as we all know, one of the biggest risks in procreation is associated with inbreeding, a process which, at best, produces Cro-Magnon looks and, at worst, genetic disease.
Nature, it seems, likes diversity and actively encourages the between-the-bedsheets equivalent of immigration, something that’s lost on the European right wing and Trump fans. This, in f
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