Following the British-Japanese hybrid’s global conference in Dubai, Eleanor Dickinson caught up with Dentsu Aegis Network’s leaders Nigel Morris and Michael Nederlof
“Welcome to Media City,” sighs Michael Nederlof with a look that strongly suggests this question is one he’s heard one too many times before. That would be whether or not he is quitting as chief executive of Dentsu Aegis Network for the Middle East and North Africa, as suggested by the Dubai Media City rumour mill. Turns out he’s not.
“It has been gossip for the last six years,” he says. “Ever since we arrived. I’m new, I’m a disruptor and they don’t have to like me. It’s a very traditional Leba
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