David Reed is the managing director, International Business Unit at MediaMath.
Sunday marked the first 100 days of GDPR. How is Europe’s €8bn programmatic advertising and marketing sector doing post GDPR?
It has been more than three months since companies operating in the EU implemented the regulatory framework with the aim of stamping out opaque and irresponsible handling of consumers’ personal data.
So how is Europe’s €8bn programmatic advertising and marketing sector doing post GDPR?
Overall, it’s clear the buying and selling of digital advertising has already become a lot more ordered and transparent, with far greater respect towards
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