Rondon Fernandes is to take over as executive creative director of Horizon FCB Dubai following the departure of Christian Khoury.
It is understood that Khoury, who had been in the role since October 2012, has left to start his own business. Fernandes joins from Leo Burnett Dubai, where he has been a creative director for the past two years.
“Rondon brings a combination of passion accompanied with spectacular experience,” said Mazen Jawad, group managing director at Horizon FCB Dubai. “His mix of Latin American creativity with an international portfolio will help inspire the agency and our client partners to unlock the potential of brands.”
Hailing from Brazil, Fernandes has previously worked for the likes of DPZ Propaganda, Africa, W/Brasil Publicidade, Almap/BBDO and JWT.
Fernandes said: “With the network’s rebrand last year injecting fresh energy, and Horizon FCB’s combination of strong, long-standing relationships, I can see clients have trust in Mazen and his team to affect real change for their business, so they can generate real momentum locally and throughout the region. This is the perfect environment for the creative department to think freely and I hope to drive a strong innovation culture, not just among the talent I foster, but across the whole agency.”
Now former creatives will want to go back.