Zenith, a media agency under Publicis Groupe Middle East, has retained their long-term BMW account for the thirteenth consecutive year, following a long multi-agency pitch.
The agency will continue media planning and buying across all media and business transformation in the region for BMW brands, including BMW, MINI and BMW Motorrad.
This win extends beyond the Middle East, as Publicis Groupe’s other media agency Starcom also won the mandate in the APAC region.
Publicis Groupe’s capabilities span across markets and their strategies integrate media, data, technology, and consumer-centric solutions to drive sustainable business growth for clients.
Dr. Hamid Haqparwar, Manag
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
