YouTube has announced the launch of a new partnership programme.
It enables more eligible creators to activate fan-funding features known as Super Chat, Super Thanks, Super Stickers, and channel memberships across seven countries in the Middle East and North Africa.
These countries include Saudi Arabia, Morocco, Algeria, Kuwait, Lebanon and Oman.
The new fan-funding features offer a lower threshold that will allow more creators to make money doing what they love.
Tarek Amin, Director at YouTube MENA, said: “Creators are the lifeblood of YouTube and we’re committed to making it the most rewarding place for them — creatively, emotionally, and financially.
“We hope that this lower eligibility criteria will help support creators who are early in their YouTube journey, paving the way for a new generation of content creators”.
Community engagement and connecting with viewers is the core of the new fan-funding features.
The second Campaign Saudi Briefing event of the year will be taking place in Riyadh on 12th October 2023. A variety of panels and speakers will be discussing the themes of media and marketing. For more details, click here.
Super Chat and Super Stickers will allow viewers to purchase brightly coloured chat messages and stickers during live streams and premieres hosted by creators.
Channel memberships will allow viewers to join a creator’s channel through monthly payments and to give paying viewers perks like badges, emojis, and other goods.
Creators can access these new features through the ‘earn’ tab in YouTube Studio where they will see if they’re eligible to apply.
Automatic emails will also be sent once a creator qualifies to apply. It can take up to four weeks for the feature to roll out to creators.
Creators with more than 1,000 subscribers and have 4,000 watch hours in the last 365 days will continue to have access to the revenue share from ads and YouTube Premium.
