As I look back on 2024, I feel a sense of excitement about the remarkable changes in our industry. The year has marked a turning point, where the innovations we’ve anticipated have become essential to our everyday work, reshaping how we connect with clients and engage consumers.
Embracing “Pitchmania”
The “Pitchmania” phenomenon has defined our industry this year. Increased competition from unresolved pitches has sparked creativity and innovation among agencies. I am proud to say we have successfully navigated this competitive landscape, securing several new clients. This environment has pushed us to refine our strategies and strengthen our relationships, allowing us to deliver impactful
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