Funds transfer service Xpress Money wanted to engage expat Arabs in the GCC in their leisure time when they weren’t thinking of serious financial planning. So it created Studio Xpress, an online show dedicated to football.
It was hosted by Maan Dalghan, PR and communications manager for Xpress Money’s agency Quill Communications, and Mohammed Awaad, editor of Sport 360 Arabia’s website.
During the Euro 2016 tournament the show produced 11 episodes broken down to 53 Facebook videos and seeded across social media.
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